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Italian illustrator Leonetto Cappiello has been described as the “Father of Modern Advertising”. He revolutionised commercial art in the early 1900s with high-impact graphics featuring eye-catching subjects, contrasting colours and backgrounds, ensuring his designs stood out.
His bold and simple design for French stock cubes ‘Bouillon Kub’ (1931) is regarded as a revolutionary Art Deco poster, pushing the medium to a new level of compositional directness and intensity.
