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Italian illustrator Leonetto Cappiello has been described as the “Father of Modern Advertising”. He revolutionised commercial art in the early 1900s with high-impact graphics featuring eye-catching subjects, contrasting colours and backgrounds, ensuring his designs stood out.
This classic French advertising poster from 1927 was designed for Cognac Monnet. The design is a visual metaphor of the poster's strapline ‘… du soleil dans un verre…’ "sun in a glass." - à votre santé!
